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NEW HOLLAND ANNOUNCES INNOVATION AWARD AHEAD OF SIMA 2019

From state-of-the-art precision technologies to innovative new features, New Holland Agriculture continues to enhance CNH Industrial’s reputation across the whole of the agricultural machinery spectrum.

This excellence has recently been recognized by the awarding of a Bronze Innovation Medal from the SIMA Organization; to New Holland for its Dynamic Feed Roll Reverser on the CR combine harvester. SIMA hosts the bi-annual international farm machinery exhibition, of the same name, which will be held in Paris, France in February 2019.

Ahead of the exhibition, a jury of international agriculture professionals declared New Holland Agriculture, a global brand of CNH Industrial (NYSE: CNHI /MI: CNHI), Bronze Medal winners of the SIMA 2019 Innovation Award.

New Holland’s Dynamic Feed Roll (DFR) Reverser on the CR combine harvester range is an innovative feature which enables the operator to clear blockages of the Dynamic Feed Roll from the cab, saving considerable time and making the most of the productivity of the highest capacity combine in the world.

This new feature adds to the existing Header and Feeder Reverser and the Concave Overload Protection system, to provide even better protection from crop overload.

The benefits of the DFR Reverser for customers are not only the convenience of clearing blockages from the cab, but most importantly the dramatic reduction in the time it takes to complete the operation, from two hours to just 10 minutes. This means a significant benefit to the customer’s productivity and profitability.