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NORWOOD RELEASES NEW BRAND

As Norwood wraps up a busy schedule of 70th Anniversary celebrations, their focus is already shifting to delivering another 70 years of shared success with their customers.

A focus on partnerships is the driving factor behind recent changes to Norwood’s business structure, including the new Norwood brand which hit the market at the end of November.

The rebrand sees the former C B Norwood Distributors Ltd and Norwood Farm Machinery Centre brands retired, and a fresh Norwood brand hit the market.

The new logo symbolises two hands shaking, and it draws on elements of New Zealand’s rural landscapes, says Marketing Manager Holly Steger.

“At the heart of our new brand is the history and heritage that Norwood has developed over the last 70 years. The rebrand was about building on that solid foundation and repositioning our brand for the future”

“Our number one commitment is to our customers. Our ambition is to create life-long partnerships with our customers and to deliver on-going value that helps their businesses flourish. We’re excited to have a brand that supports this ambition” says Steger.